Introduction and Background
Data Link Solutions, a website for BAE Systems, needed a revamp to enhance user experience and align with business goals. As a web project manager, designer, and developer, I led this transformation.
Problem Statement
Homepage Challenges:
Events and news releases were hard to find
Lack of visual appeal
Mobile Readiness:
The site needed optimization for mobile devices
Content Cleanup:
Subpages were cluttered and disorganized
Solution and Process
Information Architecture (IA) Redesign:
Restructured navigation for intuitive content access
Prioritized events and news on the homepage
Visual Design:
Refreshed color schemes, typography, and imagery
Created a visually appealing layout
Mobile Optimization:
Ensured seamless mobile experience
Responsive design for all devices
Content Cleanup:
Streamlined subpage content
Worked with the team on a content audit
Improved readability and structure
User Testing and Iteration
Conducted usability testing
Iterated based on user feedback
Results and Impact
Increased engagement metrics:
Higher click-through rates
Improved mobile traffic
Positive stakeholder feedback
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