DLS Case Study

Introduction and Background

Data Link Solutions, a website for BAE Systems, needed a revamp to enhance user experience and align with business goals. As a web project manager, designer, and developer, I led this transformation.

DLS Redesign - Annotated

Problem Statement

Homepage Challenges: 

• Events and news releases were hard to find

• Lack of visual appeal

Mobile Readiness: 

• The site needed optimization for mobile devices

Content Cleanup: 

• Subpages were cluttered and disorganized

DLS Home Page - Redesign - Annotated

Solution and Process

Information Architecture (IA) Redesign: 

• Restructured navigation for intuitive content access

• Prioritized events and news on the homepage

DLS Subpage / Products Redesign - Annotated

Visual Design: 

• Refreshed color schemes, typography, and imagery

• Created a visually appealing layout

Mobile Optimization: 

• Ensured seamless mobile experience

• Responsive design for all devices

Content Cleanup: 

• Streamlined subpage content

• Worked with the team on a content audit

• Improved readability and structure

User Testing and Iteration

• Conducted usability testing

• Iterated based on user feedback

Results and Impact

• Increased engagement metrics:

• Higher click-through rates

• Improved mobile traffic

• Positive stakeholder feedback
  

DLS Portfolio Page